In my line of work, one thing that has frustrated me for quite some time is the limited options the industrial sector has as far as cost-effective marketing solutions. I have met many business owners in the industrial marketplace nation-wide that have incredible products and services, great quality control, pride in their deliverables and care for their client, yet cannot afford to be found by new prospective buyers because they are lost in a sea of results where buyers are looking for suppliers.
At the same time, I meet buyers on a weekly basis who comment on how annoying it is to find suppliers that offer exactly what they are looking for. Online directories are frustrating in the fact that not only are they category based (kind of opposite of how people want to search today), they are LOADED with “free listers”, which makes the directory look successful, but does not give the buyer a useful, manageable list of vetted suppliers.
Well, Ladies and Gentlemen, next week we fully release our user-driven industrial search engine from beta and plan to shake things up a bit.
Industrial Web Search (www.industrialwebsearch.com) is the first industrial sourcing tool of its kind to use a patent-pending content tagging approach to effectively match Suppliers with potential Buyers.
Marketing-wise, for the U.S. Manufacturer, Distributor, Reseller, Wholesaler or Integrator (big or small), we look forward to being part of their new Industrial Revolution.
