Dr. Seuss was a wise man. Oftentimes we find ourselves working so hard to look and sound just like everyone else when maybe what we ought to do is uncover what makes us stand out.
Finding your company’s ‘unique value proposition’ may be challenging. I can’t tell you the number of times I hear clients express their frustration: “I make screws. Nothing really unique here. They’re just screws.” True. But maybe your company’s ‘unique value proposition’ doesn’t lie with what you make but rather with the way in which you serve customers.
If you make screws, for example, maybe you have additional value added services that help your customers get the products they make with your screws to market faster. Maybe other manufacturers in your industry don’t offer some of the things that you do. Maybe you’re just more knowledgeable or polite. In other words, look at everything you provide your customers to uncover your ‘unique value proposition,’ including such things as supply chain management solutions, foreign language sales or support, satellite office locations, value added services, customer support, and so forth.
In my own experience, I find it best to really partner with clients to understand what they need from soup to nuts. And then I develop ways to make sure I can fulfill those needs so they know the level of service they get from me and my team is better than they can get anywhere else.
You may want to add ‘Stand Out from the Competition’ as one of your New Year’s resolutions.
Cheers to all my valued readers and clients! May the New Year bring you all prosperity, health, and happiness! Have a safe and happy holiday!
